Closed Captions
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[Music]
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I want to welcome our audience to this
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learn podcast. It is in these podcasts
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that learn wants you to meet experts
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that can help you in your work as school
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leaders or perhaps partners in the
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education landscape. The topic for this
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podcast is human attention and how it
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relates to organizational culture and
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leadership. And our guest is Curt
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Steinhorst, founder and CEO of
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Focuswise, head of people and culture at
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Venus Aerospace and author of Can I Have
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Your Attention? inspiring better work
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habits, focusing your team, and getting
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stuff done in the constantly connected
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workspace. On the learn website, you
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will find on the research page under COE
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of sustainability in the element of
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cultural development, research in this
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area being discussed along with
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potential resources to access. Kurt, I
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want to welcome you to the learn
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podcast. Is really good to have you here
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to speak with us about this important
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topic. Thanks for having me, Dave. Oh,
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absolutely. I'm so excited about this
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podcast today because I've had the
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opportunity to hear you and read a
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little bit and so I'm I'm excited to
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share your expertise in education. Now I
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know you have an extensive research and
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work background in the area of
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organizational culture and leadership.
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Would you please share that with the
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audience? Yeah, I I did undergrad in
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graduate studies really in understanding
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the science of attention and I jumped
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out of graduate school into the largest
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generational research firm in North
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America to better understand how
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different generations are interacting
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together in the workplace. And that
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really launched this weird journey uh
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that has been 15 years of studying,
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researching, speaking, writing,
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consulting on the topic of how leaders
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develop teams and cultures in a healthy
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way. Really with a lens towards a core
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question of what does it take for people
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to give their attention and focus to
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what really matters and how do we create
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an environment that facilitates the
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capacity for focus.
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Wow. and and what a challenge in today's
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environment for leaders to be able to do
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just that. And uh you know it's also
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really interesting to me though you've
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probably applied that in the workspace
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cuz and maybe you want to share a little
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bit about that in in your role as as
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head of people and culture. Can you talk
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a little bit about that as well? Sure. I
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I I had for many many years um been
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completely against ever going inside a
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large corporation. Uh mainly because I
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get to work with them and I see the
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challenges of people being overwhelmed
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by meetings, too many messages, the
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volume of information coming up, the
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bureaucracy. But uh this particular
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company approached me and they wanted to
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build a completely different culture. Um
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particularly when set against the
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standards in aerospace which is the most
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male-dominated um some of the worst in
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terms of like work life balance, number
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of hours people work and how could we
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design a culture and a work experience
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that actually didn't kill our people in
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the process but still delivered um
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incredible outcomes at a rapid pace.
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Wow. So, so you're not just a guy who
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can talk about it, you've done it. And I
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think that's really impressive and
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really important for the audience to
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hear that. So, I had an opportunity to
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hear you present on the role of human
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attention in organizational culture at a
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conference recently and was really
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struck by your passion for the work and
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the potential significance of your
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research and focus on education. Would
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you please share some of that with the
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audience? Sure. I think the the
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foundational premise and the lens
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through which I approach leadership in
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culture is by saying that all of the the
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general um undergirling best practices
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seems to ignore what is the biggest
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single human constraint in the workplace
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today and in education. And so we uh
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implement technology, we want to train
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our people by asking them to do more and
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more. We throw more information at them.
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all ignoring the fact that our most
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limited resource is not actually our
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time, it is our attention. And in an
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information wealthy economy when we have
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so much out there, human attention is
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the single most limited resource. And so
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how do we think about reapproaching the
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way we're asking people to lead, to
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work, to learn by actually understanding
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how human attention works, right? You
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know, it really struck me when when you
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were talking about that, what struck me
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and it's influenced me a great deal
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since because I'm doing a great deal of
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work around technology and it's it's my
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my new catchphrase has been how do we
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make sure that technology is working for
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us that we're not working for technology
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and because to it it becomes that piece
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of attention we start giving and we
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don't intend it as leaders but it
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certainly takes us there. I I gotta
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imagine you've experienced that very
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same thing. Very much so. And in many
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ways, for years and years, technology
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has been aiming to reduce the friction,
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reduce the drag, make access to
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everything easier and faster. And we
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definitely want that. Um that's
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incredible what technology can do. But
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what we've actually failed to understand
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is that technology is a tool, not a
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solution. And when it's not paired with
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healthy cultural norms and rhythms and
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shared understandings like hey clear
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ground rules what we end up doing is
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just creating more chaos in the process
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and you know we have too many too many
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emails well we need slack now we have
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just as many emails and we have slack
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now we need a new thing and so we end up
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continually making the same mistake in
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thinking that technology alone is going
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to be the solution when in fact these
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are cultural challenges.
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Yeah, and I I can see that it it
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absolutely was striking hearing you
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speak and I think educators, especially
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education leaders need to hear your
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message and and see how it contextually
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applies to their work. Now, you've also
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developed a tool that helps with this.
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Can you speak a little bit about that
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tool and how that works? Yeah, so I'll
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I'll start with really the foundational
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framework that we've developed over the
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last 15 years at Focus Wise, which is
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like what is it that creates people's
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capacity for focus? And the reason that
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this is so important is it's not new
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research. In fact, in 1990, Chicks and
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Mihi released a really a massive study
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and book on this topic that the that
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when we are in a state of focused
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attention, um not only are we more
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productive, more efficient, um but we're
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also more engaged, we enjoy it more. So
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one of the clearest indicators of if
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people are going to be miserable and try
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to avoid and uh find the nearest
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distraction is um are we creating an
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environment and giving them the ability
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to have uninterrupted attention in a
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challenging direction. So can we create
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focus? And so the the framework is that
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in order to focus people, leaders,
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companies, educators, students need
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clarity. They need to know what's most
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important. They need capacity which
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means they need the space to actually
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get it done. They need cur curiosity
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because attention is actually wired to
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go towards the interesting. So it has to
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be interesting. And then they need
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community where other people because
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attention is biologically social where
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other people are are um aligned in terms
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of what deserves individual and shared
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attention. So out of that framework uh
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it was actually in partnership with Nike
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we developed the focus to challenge
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which was really designed to say how do
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we think of focus as a habit and a skill
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that we can grow in people because as
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you think about students that are going
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to need to constantly learn new and
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change. We're we can't have confidence
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in the hard um categories of learning on
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the application of those moving forward.
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We don't know if particular skills are
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needed, but what we do know is that
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their capacity for focus will drive
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their ability to adapt, grow, learn new
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things, continue to stay on top of the
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trends. And so being able to think about
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growing this as a habit, as a primary
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duty of education is actually one of the
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core functions that I think is often
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missing in the narrative. Well, I mean,
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you're making my heart pound to be
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honest, hearing you speak this way
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because that's that that is something
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that I think is deeply concerning about
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the whole standardization of education
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and how that works moving forward,
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especially when you have this wealth of
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information. And I I draw on a quote you
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you uh gave in in your presentation when
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you said you have when you have a wealth
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of information, you have a poverty of
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attention, right? and and that really
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struck me. That struck a strong chord
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with me and what that means for our
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students who are in this huge what we
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literally call the information age. And
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and so it's like that's deeply
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concerning. So I don't know if you have
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a if you have a desire to kind of speak
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to what I just said there, but that
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whole idea from that quote I think
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should be like pasted all over schools
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and perhaps with our legislators as
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well. Yeah. I think if if we understand
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the implications of us moving from an
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information economy to an attention
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economy, it it can actually reframe what
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is what are the primary objectives and
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what is the value proposition of
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education. And it's not to say that uh
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that sharing information and knowledge.
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I have kids that are in school right
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now. U my wife is an educator, my dad
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was an educator, my mom was an educator.
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Um it's not that we don't want them to
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learn facts.
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it is that we we can no longer believe
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that our primary goal is to give them
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the complete database of knowledge that
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they're going to need to succeed. That
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information is all very easy to find.
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And so instead, what we have to think is
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how do we give them the um capacity to
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be able to access information at the
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right time and the attention habits to
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be able to direct their focus towards
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things that are actually um that they
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actually need to to learn. Right? So,
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how do I go from thinking about not
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being information
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dumps like I'm throwing information at
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them to instead what I'm doing is
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cultivating their capacity to be able to
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learn on their own. Right. Right. And I
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got to believe that that attention
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somehow is attached to well you already
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said this attached to curiosity and
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curiosity is attached to a certain
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unique human quality for each individual
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and that is their interest their
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aptitudes and how those things collide
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together to put them in a space to
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really focus. That's right. And
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honestly, I think if I were to even go
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at the like foundational level of what
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we're doing at Focuswise and why we're
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so passionate about attention and
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organizational culture, it's because um
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fundamentally
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we are living in an age where technology
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is doing more and more and more for us.
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And it's easy for us to not have a clear
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picture of what humans can do and how
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humans can contribute and what does it
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really mean to be human. And I think um
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as we step back and ask this question
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like curiosity is our fundamental
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differentiator. Technology isn't
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connecting new unrelated ideas and
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creating the new and and but it's
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actually that the base system of
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attention in our brain is wired
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fundamentally for curiosity. So how do
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we cultivate that and and realize that
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that's actually what humans bring to the
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table in an increasingly um automated
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and AIdriven age? Wow. Very well said.
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Now you're in your experience and I know
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you've dealt in companies, right? But
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we're we're here to talk a little bit
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about schools obviously. So in your
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experience if a district wanted to
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engage in this work, what are some what
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are some of those predictable positive
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outcomes that you would see you've seen
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with companies that they would want to
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make certain that their internal or
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external communities were made aware of?
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Yeah, I I think where we come in is the
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concept and topic of corporate or
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organizational culture isn't new. It's
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that despite the emphasis on trying to
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do better culture, um we're seeing
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disengagement numbers go down. We're
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seeing retention numbers that people are
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uh quitting in droves. The uh in fact a
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recent study showed that 51.7% of people
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currently in their jobs are looking
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actively and plan to move in the next
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six months. So we we really um insert
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ourselves in a way that says how do we
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actually have a really simple and clear
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path to develop healthy culture and and
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it there's so much noise around it.
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People don't actually need nearly as
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much of the distracting noise around
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happy hours and making sure we all uh
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can spout the mission statement. What
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they actually need is they need clarity,
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clear rules, clear rules, clear ground
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rules on how we're all engaging. They
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need the they need the capacity to
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actually do their job successfully,
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which means how do we instead of
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continuing to throw more on them? They
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need more training. They need more they
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need to learn more things. They got to
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be up on the more process. There's new
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there's new best practice in education,
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right? How do we actually very actively
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work to um pull back and give them more
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space and and make life easier rather
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than harder for them? Uh they need to
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have a culture of curiosity and the
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reason that actually is um really comes
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down to how are we spotlighting growth
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and learning and um it's really
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interesting research actually by Gert
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Hoffstead on uncertainty avoidance. It
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turns out curiosity is primarily
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cultivated at a team level. So the
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teachers in a school's posture towards
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curiosity and change actually it will
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it's contagious. It can create an entire
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culture of resistance and antagonism
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towards change. So curiosity and then
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how do we create healthy community and
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ultimately it's that we want everyone to
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know very clearly what's in and what's
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out. And so that process that we go
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through on the one hand can be more of a
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consulting executive leadership
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engagement, but then there's the focus
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fit challenge which is great for like
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everyone to get on the same page over a
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six week period in five minute bursts,
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right? Wow. That that that sounds really
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really amazing. Now you've done this
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work with organizations. Um can you
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share a story about maybe one
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organization where you've seen a a great
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transformation occur as they've kind of
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tried to follow down this pathway? And I
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know it's always it's not a done point,
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right? But as they pursued this, but you
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better have some sort of measurable way
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to say that our work did something
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right. Um I you know I I have to be
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careful on names because of uh I'm not
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sure if I have permission, but I will
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say I'll give two examples. I recently
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worked with one of the world's largest
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banks in their in their private wealth
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area. So these are basically uh people
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who manage really rich people's money
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and they're kind of autonomous offices
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and what we're seeing happen is the
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practice leader at every single one of
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these practices was just completely
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overwhelmed, high performer, high
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achiever, burning out because they have
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so much it's like they create success
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and then they they always are at the
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edge of their capabilities. And so we
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went through a a basically a one-day
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program with their teams on the front
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end, did a survey, understood what the
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challenges were, helped them create a
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clear game plan to to shift how they're
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going about interacting with one another
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and how they're going about dividing the
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work. And what we found on the back end
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was um I can't remember the exact data
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points but the the
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like baseline of and the way the
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question is actually asked is yesterday
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how frequently did you experience
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moments of overwhelming stress because
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like if you say generally am I
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overwhelmed people say no but if you
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actually say say remember yesterday
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right and it was like an 80% decrease in
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that number and so that was something we
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were really excited about. Uh the other
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one I'll do very briefly uh is a large
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global um advanced engineered ceramics
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company. They do basically supply for
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semiconductors. their company was going
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through a transition of CEOs and they
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had an really an old school corporate
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culture and so the new CEO had uh
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engaged us to actually say how do we how
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do we keep the core components of what
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makes us special but how do we
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communicate that we no longer want to be
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bound to an older generation's view of
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work. So really exciting. Probably my
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favorite project that we did in 2022 uh
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was getting to see the leadership's buy
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in knowing that we were actually asking
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them to work really hard to change old
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school habits, but seeing viscerally
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over a 3-day period resistance to like
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excitement about what this actually
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could mean for them and their people. Um
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and and so that is another project that
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I found to be really life-giving.
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And I love the timelines you're sharing
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here. These are not like long timelines
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of of uh implementation processes that
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and again kind of that new attention
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focus that could be problematic
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obviously. So I I think that's
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absolutely amazing. Now um obviously I'd
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love to talk with you more but we're
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we're reaching the end of this uh time
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period. I mean it's just been an amazing
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conversation. But if a district or
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partner were interested in exploring
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more deeply into this work, how would
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they go about contacting you or your
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organization and arranging for a deeper
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conversation? Yeah. Um, our website is
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an easy place to get an overview of of
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work and that's just focuswise.com. All
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one word, focuswise. But I also know
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sometimes nobody likes to fill out a
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form and so this is just an easy email.
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It would just be cfocuswise.com.
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That is I'll say that is an email that
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officially gets into to me, but there is
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a filter so it might send you to the
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right person or it might be me. But see
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us at focuswise.com would be a good
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place to start. Well, Kurt, I really
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appreciate that and I want to thank you
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for being a part of the important work
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of supporting our students in schools
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and I want to thank you for your
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participation in a learn podcast. Thanks
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for having me on.
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