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I want to welcome our audience to this
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learn podcast. It is in these podcasts
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that learn wants you to meet experts
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that can help you in your work as school
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leaders or perhaps partners in the
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education landscape. The topic for this
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podcast is teacher development and our
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guest is Shannon Burke, founder and CEO
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of Engaged toLearn. On the learn
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website, you will find on the research
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page under the COE of innovation and the
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element of teacher development research
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in this area being discussed along with
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potential resources to access. Shannon,
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I want to welcome you again to the learn
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podcast. It's good to have you here to
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speak with us about this important
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topic. I know you have extensive
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research and work background in the area
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of teacher development and have worked
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with you personally, but I know you've
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been recognized by many for your work
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expertise, including the organization
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Women We Admire, who recognized you as a
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top 50 CEO in 2022, and you were also
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recognized with the 2022 Enterprising
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Women of the Year Award. Now, would you
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please share with the audience some of
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that background experience that led to
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this recognition?
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Thank you, Dave. Thanks for having me
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again. and it's always great to visit
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with you. I'll just say that I never set
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out to be um you know a top 50 CEO or an
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enterprise. I wanted to be a teacher. I
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wanted to be an educator and I was a
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teacher and an educator. And really what
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happened was during that time um
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essentially I decided that the maybe the
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most important lever to really be able
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to um shift the culture of education to
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make sure that it was more human-
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centered for both learners and the
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adults in the system was to focus on
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professional learning and to really
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focus on how we could shift um
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professional development. And the best
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way I found to do that when I was in
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assistant soup in a district, I needed a
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partner that could help us with that
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capacity building um and couldn't really
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find a custom partner that would, you
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know, that wasn't just going to bring in
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a program, somebody that was going to
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really help us develop people, um but
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aligned to our goals. And um so that was
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kind of the the foundation of Engage to
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Learn and has led to I'm excited about
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these awards because what I feel like it
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does a couple things. one. Um, you know,
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I'm I'm excited to encourage other women
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and other female educators that there's
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all kinds of career paths out there. Get
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into education. You never know what's
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going to happen. And then also, I think
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it's uh, you know, it's it's great for
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educators and education, public
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education in general, for it to be clear
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that, you know, we're doing some amazing
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things in this industry and the
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perception um, to try to change the
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perception of of what a lot of people
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think about public ed. I'm excited to
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have the awards for those reasons. Um,
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and you know, of course, it was the
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great work of our team and our partners
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and all, you know, not just me. So, um,
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but I but I love the the work that we've
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done in this area and how we're thinking
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about transforming, um, professional
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learning. Um, I like to say that it's
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really important that we shift from PD
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to what I call TD, so pro professional
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development, talent development. um make
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that a mind shift and um really treat
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teachers as talent, which I know you
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agree with and I know you've done in
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your own um in your own um work and in
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your own leadership um capacity, you've
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done the same thing. But I I um love
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this work and I feel like it's making
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such a difference for everyone in the
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system. And Shannon, how long have you
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been doing this work of teacher
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development? Um it's been a long time
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now. I knew you early on, but I actually
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can't recall the amount of time. How big
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a team have you put together to do this
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work and and how engaged are you
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nationally? I mean, your profile has
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shifted from, you know, kind of the
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Dallas Fort Worth area to a national
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profile. Can you share a little bit
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about that? Sure. So, I've actually been
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in the business of, you know, androgoi,
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which is adult learning and professional
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learning since I was 22, crazy as that
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sounds, because I started doing some
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consulting work as a result of my first
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year teaching experience and having some
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really good success there. People wanted
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to know what I was doing. So, I really
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started consulting way back then. Um,
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Engaged toLearn has been in um place
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since um 2012. So, we're 10 years, a
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little over 10 years now. And like you
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said, we, you know, we were born and
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bred in Texas. And so we started in um
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the the Texas area, but now we're in 16
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states um across the nation um working
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in some very large um districts um some
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um you know really influential city um
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school districts and everything to you
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know 500 student districts as well. So
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we work with all um I think this year um
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well in total I think it's over 400
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school districts at this point and um
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like 75,000 educators that we've worked
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with. you have a great deal of
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experience and have it put together an
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incredible team to do work on this and I
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know you spent a lot of time in the
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research and in this podcast we can't
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possibly cover all the research around
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teacher development that you have either
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explored or conducted but would you
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share with the audience some key
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insights or information about the
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research that is out there about teacher
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development? Absolutely. And we, you
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know, we have a team of about 120 folks
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now. Um, over 2,000 years of K12
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experience. And our, everything we've
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done has been grounded in research. And
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so, we've curated research. We do all
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kinds of content and research curation
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every year. Um, I think foundational
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research in this area is the research
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that shows that, you know, our current
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PD system doesn't work. Um, you know,
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that training alone only transfers to
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the classroom about 5% of the time. So
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we're not only are we wasting time and
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money um in a lot of ways we know that
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it's doing harm to continue to conduct
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training one hit you know one day type
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training um and because it it's a waste
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of time but also because it um educators
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get cynical and they're not able to
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implement all these things. I think you
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know as a result of the pandemic now
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there's like seven new tools that every
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educator is trying to incorporate into
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their practice um is another um point of
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research and so it's it's um frustrating
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and and um demeaning in some ways um and
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really that's why I keep saying we need
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to be treating teachers as talent
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because if we thought about professional
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development the way that businesses
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think about talent development we'd be
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conducting professional learning in a
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completely different way. One, it would
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be ongoing and job embedded. Two, it
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would be um driven by the agency of the
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person who is being, you know, is the
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one that's being professionally
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developed. So instead of programs and
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initiatives driving it and topics
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driving professional learning, it would
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be competencies that individuals are
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setting goals on and working on a
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progression of their skills and
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enhancing their own craft. That's the
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way that talent development happens. And
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we have to treat educators as talent
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because they are and because we need to
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retain them and and everything that goes
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with that. So um I think some of the key
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research is is really looking at
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professional learning and androgoi as a
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whole. What does adult learning really
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need to look like? How do we really use
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that science and how do we really use um
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competency based um professional
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learning that is an upskill of talent
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over time and you've you've done some of
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this in your own career. It's super
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important to think about again these
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professions as professions, education
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professions as professions. And that
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means what is the career pathway? And
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and that doesn't mean you have to get
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out of the classroom, but it means what
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is the career pathway where people can
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progress in their careers. That's how
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people feel um good about what they're
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doing. They feel like their work in life
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is meaningful. And we have to set those
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up in the way that we think about
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professional learning instead of just
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topic of the year. Um right. So to me,
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it's one of the most in in my opinion
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one of the easiest things to change and
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one of the most impactful things to
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change. It doesn't cost any more money.
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it actually costs less time. So making
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that change, it's like we just it's just
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a mindset shift um instead of top down
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here's what we want everyone to
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implement. Um and that's the way we
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think about um professional learning. We
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think of it as talent development and it
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and it originates with the individual
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and it's differentiated
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necessarily because of that um focused
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on competencies, goal setting and
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progression over time. And then ideally,
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you know, individual support that's
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provided to to folks as they're going
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through that in the form of coaching,
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but not gotcha. You know, are you doing
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what I wanted you to do? Let me check
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off the box if you are or not. You know,
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I mean, I think our performance and
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evaluation system contributes to some of
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that. Um, but if we think about it again
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as talent development, it would be a
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very different it's a very different
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scene. So, there people that are doing
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great work in this area um in their
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districts and
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uh getting great results. Well,
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wonderful. And it's it's interesting you
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use the term talent development and I
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know you were an athlete and and I can't
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help but reflect on on athletes and the
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whole concept of talent development. Um
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it it seems to ring true that you're
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you're really developing their talent
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and maximizing that potential. I'm
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curious um we probably don't have a lot
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of time to go into this, but I'm curious
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as a part of uh um the implementation of
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talent development mindsets. Uh do you
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find um uh you know fertile ground uh in
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in the teachers wanting to do this or do
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you find some difficulties because
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they're not used to being treated as
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talent um but more receptacles of of the
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talent of others if that makes sense.
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Absolutely. And and you nailed it. I
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mean it's actually both. It's at first
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they're like oh is this going to be the
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same thing? Is this are you trying to
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you know check off the your boxes and
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check and see if I'm doing what I'm
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supposed to be doing? But very quickly
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they learn, oh, this is actually a
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partnership that's helping me reach my
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goals. And so, so two very quick stories
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um along these lines. One, special ed
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teacher, 30-year special ed teacher who
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said in his last year, you know what,
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for this year, I am not going to that
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ridiculous PD that's been wasting my
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time for all of these 30 years. You
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know, I'm just I'm going to rebel this
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year. And I'm just like this poor man
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who's been in special, you know, worked
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with special needs kids for his whole
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career but felt like his time was wasted
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this entire time with PD. It's crazy. On
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the other hand, um an educator 22 years
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in the profession that progressing
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through these competencies with this
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with a thought partner, a coach that was
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helping them develop that talent, not
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because they needed to be on a growth
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plan, but because they wanted to enhance
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their craft as they were getting badged
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for that progression of of of
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competency, said, "This is the first
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time I actually feel recognized for
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evidence of my own practice and valued
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for what I'm doing to enhance my
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practice in the classroom." And that was
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just from a digital badge, you know. So
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again thinking about that and going like
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okay yes we need to treat educators as
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talent and then the other thing is I'll
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say not just teachers but what we're
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seeing is campus leaders are embracing
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this type of support and progression
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based on competencies office managers um
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facilities and maintenance you know
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education employees are saying thank you
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yes I want that support and I want to
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think of my craft as something that I
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can enhance over time continue to
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develop you know true development over
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time um people love that I mean that's
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that's something that kind of feeds the
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human spirit if you're really in charge
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of that and you see you're making
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progress and you can apply it in your
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practice. So that's kind of interesting.
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You've kind of answered the question of,
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you know, what are those predictable
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positive outcomes if you were to try to
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implement a talent development program
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in your district? What would be those
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predictable positive outcomes you'd want
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to communicate to your to your teachers
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especially uh about this this shift in
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the way you think about uh uh ongoing
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learning and coaching processes? Do you
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want to kind of add to that a little bit
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more? Sure. So, you know, anecdotally,
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people saying they feel rejuvenated,
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they're excited to work, people saying
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that they were going to retire or leave
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the profession that are going to stay.
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But also in a quantitative way, we've
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done a six-year study on this and seen
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retention be near 100%. Wow. For people
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who are following this competencybased
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model and being supported individually
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on a differentiated scale. So, you can
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still provide some of the same topics,
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but they're just aligned to these
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competencies in a way that people are
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choosing them like personalized
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playlists, right? Um, but they're making
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progress on these competencies. We're
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seeing near 100% retention versus, you
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know, 86% or whatever it might be. Um,
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for folks that are not getting the same
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type of um, sure, development. That
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makes sense. That makes sense. Now, at
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the same time though, you like anything
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else, you have implementation barriers.
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Um, we've kind of talked on that on
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mindset being one of those. Are there
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any other kind of barriers to this work
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that if you were going to go do this,
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not to stop you from doing it, but if
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you're going to go do this, you need to
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be aware that this is something you're
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likely to be presented with. I think the
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first the most important one is mindset
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because we've it's so ingrained in us
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that if we want people to implement this
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tool or this program, we have to train
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them on it. Um, even though the research
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is so clear that that's not that doesn't
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even work. Um so shifting that system
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you know is in in the mindset around
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that is really important. Believing that
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folks when they're given the um
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ownership over their own professional
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learning are going to be able to make
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that progress. Um I would say that's one
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of the biggest barriers. You know every
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other barrier that comes up with a lot
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of these things is not the case. Unions
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love this by the way because they love
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the individual support and the retention
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the results. um student achievement goes
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up um significantly when people are
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implementing competencies that are
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aligned to the research on student
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achievement um and you know people feel
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supported and embrace it. So there's,
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you know, there's really, it's really a
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mindset and a systems perspective, you
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know, instead of like um creating the
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trainings and the workshops, it's like
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recreating those things as um you know,
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asynchronous or DIY, you know, so
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there's a there's a lift on shifting to
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kind of a professional learning library
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instead of um we've got to plan out all
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these days for people. Um so, and a
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little bit of you know, it's
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reallocating resources. It's not more
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expensive, but it's reallocating
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resources in that way. That makes sense.
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It also seems to me that one of the
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things the district would have to
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consider based on the modeling you
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described is how are you growing your
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campus leaders to be able to manage a
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talent development system? Um, is there
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anything you'd like to share about that?
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Yeah, I think that's very critical and
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then and it ends up being a partnership.
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What we're seeing is it ends up being a
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partnership between HR and and you know
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everything that has to do with PD, but
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it's more of a it's a human capital, you
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know, approach. But yes, the campus
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leader is critical because again, it's
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about creating a culture of ownership,
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agency, growth mindset, you know, those
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things and and modeling that. I think
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the places we're seeing it be most
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successful is when the campus leader is
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saying, I want the same type of support.
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I'm benefiting from this type of
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support. We're all in this together.
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We're all growing in our craft. And with
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so many new folks in campus leadership,
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in teaching, actually in district
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leadership, um it's really the very
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important time to be thinking like that
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so that everybody can continue to grow
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in those roles. Really important
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observation. And you know, you shared a
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story earlier of of a special ed
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teacher, but is there another story or
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perhaps less about a specific teacher,
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but about a district that has done this
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work that has really transformed the way
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in which they operate?
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Well, I I need I would absolutely want
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to bring up Arlington ISD. They're
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really um focused on this competency
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based approach and have identified four
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key competencies for their entire
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district. Um also, I would bring up the
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state of Kentucky. We're working with
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the state of Kentucky and they've
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they're implementing with 74 districts
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and they're including this as part of an
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approach on inclusion and belonging. And
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so they're looking at competencies that
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are um for everyone, every leader of
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every from the state level, state board
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of education, regional service centers,
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um district leaders, campus leaders, and
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teachers, instructional coaches, like
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the whole system to to develop these
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competencies, um and really own that
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over time and be recognized and badged.
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Um so there's a there's a couple of them
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that I would that I would bring up. um
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Dallas ISD. I should bring them up
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because um not only are they thinking
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about this with their educators, but
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also have been working with their
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facilities and maintenance operations
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technology um office managers. So,
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they're actually expanding in Baltimore
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County, too. They're expanding this work
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outside of just, you know, it's not just
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instructional coaching, it's actually
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talent development for everyone in the
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system. So, um I think those are all
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great examples and would be um good
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examples for folks to to learn from.
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Well, it's incredible work you've done.
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Now, if a district or partner were
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interested in exploring more deeply a
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conversation around talent development
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specifically, how would they go about
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contacting you and arranging for that
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deeper conversation? Well, I'm putting
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out a ton of one, I wrote a book on
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this. Um, so connect the dots. Um, and
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that basically showing how the the
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growth of employees and educators leads
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directly to the outcomes that we want
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for students and connecting those dots
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so that we give those folks the credit
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instead of the technology or the tool or
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whatever um for those changes and those
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in those improved outcomes. So there's
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that. It's on Amazon. Also um of course
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on LinkedIn and Twitter um I post about
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this stuff all the time and then
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engagedlearn.org or our website has a
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lot of white papers, articles, um, and
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information. And then, um, my contact
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info. I'm always glad for folks to just
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reach out to me directly. Shannon
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engaged tolearn.org. The number two.
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Thank you, Shannon, uh, for being a part
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of this important work. I really
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appreciate it sincerely in supporting
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our students and schools. And thank you
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for your participation in the Learn
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podcast. Thanks, Dave.